Thanks to JD Rhoades, who is wrong about everything politically but writes very well (you should buy his books), for reminding me about this. Seriously. thanks tons, dude.
Full disclosure: I used to drink Bud Select. I also used to drink Bud Light. And before the cheapskates took over Busch Gardens, I’d take more than my allotted two free beers at the tasting place.
Alas, no more. For one thing, I’ve become a beer snob. I like sampling interesting beers. The guy who would have proudly turned his nose a fruit beer rejoiced the other day at finding an out-of-season set of Shock Top Strawbanero beer (owned, sadly, by Anheuser-Busch…bastards).
Still, I’m not a fan. And that’s before considering how they renamed Budweiser to America for the summer.
It’s hard, honestly, to figure out where to start with this.
First, if you exempt Lite beer from Miller, PBR, Piel’s Real Draft, and Tuborg Gold, there’s very little I want to drink less than I want to drink Budw…err, America. (Genny Cream is in a class by itself.)
Second, without even being a beer snob, I’m hard pressed to find a more cynical, poorly conceived attempt to leverage this country to pad corporate profits than this. And that includes every damned professional sports team suddenly deciding to replace their team colors with camo of one sort or another. (Yeah, a portion of the proceeds go to blah, blah, blah…don’t care.)
For the record, Bud isn’t even an American beer any more. Anheuser-Busch is owned by InBev, which was formed when a Belgian company merged with a Brazilian company.
On a related note, Anheuser-Busch has been getting its clock cleaned by craft beers, which resulted in this horrible commercial.
When your market share is getting hammered by people who make a better product and you’ve tried ridiculing them–and that doesn’t work–what’s left?
You could, you know, make a better product.
Or you could cynically wrap your product in the flag and pander to peoples’ love of the country.
So they’ll drink your crappy beer and send their money to a company owned overseas.
Personally, I’d rather enjoy a nice Russian Imperial Stout brewed by people who live in the same area code as me.